Week 8, The Art of The Blog.

I'm a blog aficionado checking various blogs on a daily basis and one of my favorites is Latingossip.Com.

Blogging is an art, and one of the most important rules to successful blog writing is to know your audience. Bloggers that connect to their audience will reap success. I personally enjoy  reading blogs that cater to my demographic, Latino, college educated, bilingual, health-conscious, politically savvy, and sense of community.

There are numerous “best practices’ when writing a blog, in my opinion voice is number one. The blog I chose to write about this week uses a  cool nonjudgmental style encouraging reader feedback, an intricate component of a successful blog.

There is a great saying “variety is the spice of life”,  In the blogging world variety is a good thing, this blog offers a nice mix of entertainment news, health and wellness articles, music videos of all genres, stories that focus on issues relating to Latinos living in the United States, and what I like best is the sarcastic / bilingual humorous articles and stories that are written in a non offensive style.

LatinGossip.com  also updates us on prominent Latino leaders such as supreme court justice Sonia Sotomayor  or Senator Ted Cruz. The blog also posts obituaries of important Latinos. An example is that of fashion icon Oscar de la Renta, a native to the Dominican Republic that rose from humble beginnings to the pinnacle of the fashion industry, these stories of successful Latinos are motivational to new and upcoming entrepreneurs.

In blogging, updates are a major ingredient of the  “best practices” recipe. A good blog uses just the right amount of updates. This particular blog knows its audience well,  electing to write all posts in a concise format in English with Spanish translations.

The bottom line is a great blog should entertain its audience. The key to a good blog is simple, know your audience, write concise, know what your talking about, make it  entertaining and last but not least, bring your swag.

Knapp, J. (2014, October 9). Blogging Basics 101 - Social Media & Blogging Tips. Retrieved October 25, 2014.

Staff, L. (2014, October 9). Oscar de la Renta passes away. Retrieved October 25, 2014, from http://www.latingossip.com/rip/oscar-de-la-renta-passed-away.html